The beef and lamb, cereals and oilseeds, dairy and pork sector councils of the Agriculture and Horticulture Development Board (AHDB) have published their levy spending plans.

The plans have been published as part of a commitment to outline how the levy paid by AHDB members will be invested over the next five years.

Sector councils revealed their priorities to all levy payers at the 'Delivering the Future of Farming' online event today (November 10) and the full plans are now available on the AHDB website.

The plans are the culmination of the responses provided to the sector councils through AHDB's 'Shape the Future' campaign, which gave levy payers the chance to say what work should be carried out by AHDB on their behalf.

Sector councils have since been meeting during the summer and autumn to make funding decisions based on that feedback.

AHDB’s CEO, Tim Rycroft, said: “This is an important milestone in our progress towards delivering our promise to put levy payers at the heart of all we do.

“The decisions that have been taken by our sector councils also take into consideration added financial pressures faced by all four sectors, in this difficult economic climate.

“AHDB are looking to continue building on the positive engagement this has produced and the sector councils as well as AHDB’s senior team will be attending many events over the coming months to ensure we talk and listen directly to levy payers," he concluded.

Beef and lamb

The beef and lamb sector council has refocused activities around three themes that support the overall reputation of the sector which are:

Cereals and oilseeds

For cereals and oilseeds, work in the following areas will be the sector’s priorities:

Dairy

Dairy will now refocus activities around three themes:

Pork

For pork, AHDB’s work will be prioritised on the following: