The National Farmers' Union (NFU) Sugar branch has announced reforms to the UK sugar beet seed model to give growers more choice and flexibility.
The reforms, made in collaboration with British Sugar, also aim to support innovation and address recurring issues with growers' access to seed while preserving the most effective parts of the existing model.
Changes will be made to growers’ contracts from 2025, following feedback from growers about availability of seed, as well as changes to how British Sugar (via the UK Seed Account) markets seed.
These changes include:
Joint seed lead on the NFU Sugar board, Andrew Fletcher, said: "We’re pleased to have worked together with British Sugar to agree these important changes to seed purchasing so that it remains fit for purpose in our sector, which is facing exciting opportunities.
“We’ve listened to feedback from growers about what did and didn’t work for them and believe that changes to the model will prevent a rush on buying seed, promote investment from breeders and reduce the risk of substitutions.
"This will ensure that we're able to continue to produce sugar beet for the nation sustainably and efficiently.”
Head of agriculture - supply chain at British Sugar, Nick Morris, said: “We’re delighted to have worked on this transformational change with the team at NFU Sugar, empowering growers with more choice and flexibility in their seed purchasing.
“Sugar beet seed is a fundamental part of our industry and we’re committed to evolving the buying model to meet grower demands, as well as supporting continued investment in seed breeding and seed technology.
"This will mean we can continue to adapt to emerging threats and performance opportunities.
“The transition to using finished products in the BBRO Recommended List trials will further support growers by providing more relatable information for purchasing decisions on seed.